Flooring America – Much More than a Specialty Flooring Retail Group

Flooring America, with 451 full-service retail-flooring stores in the US plays a leading role in America’s flooring industry. The self-owned nature of outlets of this American Flooring chain ensures best service. As a buyer, you also gain from the buying power, technical expertise and managerial support of a vast floors and flooring material chain.

Sales of this flooring retail group were USD 1.4 billion in 2003. It deals with proprietary brands of floors as well as flooring material. The core market is consumer buying of replacement flooring for existing homes. It is represented in all 50 US states.

Ongoing research on changing preferences of American users of floors and flooring material helps the group to offer their customers the latest styles and attractive prices. They have taken note of a customer preference shift from all carpet floors to hard surface flooring. Nearly 38% of new flooring in existing houses is now hardwood, ceramic or laminate, and the stock of floors and flooring material in the outlets of this group reflects this trend.

The ‘Home Emagination’ section of its website is an interactive decorator that displays an astonishing array of colors, qualities and styles in floors and flooring material for customers to choose from, for the comfort of their homes and offices. The flooring business is now centered on hardwood, carpet, laminate, ceramic, vinyl and area rugs.

Group support to the flooring retailer includes consumer financing, business financing, insurance, in-store color and design software, long distance support and financial analysis including comparing financial statements with industry benchmarks and trends. Innovative approaches to floors and flooring material marketing, advising on in-store flooring material displays and consulting are other retailer support services.

The strengths of this flooring group include instantly recognizable national floors and flooring material brand identity, upscale showrooms, outstanding service and unique shopper enhancements. check out more Cheap Flooring here